Award winning creative team
Aug 19
in Digital, Event 0 Comments Creative

Play Russian

Brief
Play Russian was a Nike campaign promoting 6 sports during the Sochi Olympics. Our involvement was to create the snowboarding event.

Solution
We wanted to build a snowboard park in Moscow's abandoned airstrip using the old helicopters for ramps and grind poles but this became no longer possible. The final solution was Helipark, a park built up around a helicopter. A competition was then held featuring the best boarders in the country.

Agency: AKQA
Creative: Aryven Arasen
Creative: Joe Watson
Designer: Hassayan Rauf
ACD: Toby Burnett
CD: Masaya Nakade

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