Award winning creative team
Jun 30

BP Side by side

Brief
Show how BP Ultimate if far better than regular fuels.

Solution
BP Ultimate looks the same as regular fuels, but the performance is far superior. To show this, we got two identical twins to drive two identical cars until the fuel ran out. The test showed that BP Ultimate lasted for 30 more miles and resulted in a cleaner engine.

The video was aired at the Madrid motor show in the Bernabeu stadium.

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