17,000 Ice Hockey fans button bash in the battle to Own The Ice.
The Chromecast lets you use the small screen of your phone to interact with the big TV screen.
We challenged the Ice Hockey crowd to compete against each other with a Chromecast game on the big screen.
We took over one of the biggest stadiums in New York and turned the Jumbotron into a game of speed and skill dividing the arena into four teams, all playing against each other by using their mobile phones as the controller.
125,000 attendees saw the experience, 2500 participated and 44% went back to play again. Adweek - Own The Ice