The Liberté Cup
‘The days we have football games are defined. When you play you feel happy, you feel serene.’ - Seyran (Refugee player)
At its peak over 9000 refugees were living in the Calais Jungle with low morale and little hope. But there’s one thing that let them forget everything and allowed us to tell their stories. The universal language of football.
With this in mind we pitched the idea to football channel Copa 90, and together created The Liberté Cup - an epic one day football tournament for the refugees in northern France. It was not a political campaign, nor a charity, and we were not asking to open borders. The aim was simple. To change the way refugees are viewed in the media.
After gaining support from different companies and laying down plans for a tournament, The Liberté Cup had begun. Refugee players in Dunkirk’s Grande Synthe camp were trained up by Guissepe Bianco, a local coach who got on board and prepared them for the day of the tournament.
As the day drew closer, support came in from pro players like Lionel Messi bringing media coverage across the world. Teams and supporters travelled far and wide to take part in an epic day of football that resulted in a close win to F.U.R.D after a penalty shootout. It was a story that changed minds and laid the foundations for a campaign that will continue to break down barriers.
A documentary about the tournament was created by Copa 90 and aired for one year on ITV Hub. Media coverage spread across The UK, France, Spain and Argentina achieving our goal to change the media perception of refugees.